Our story
Four decades on this water.
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1985
Ron Holliday sets his first traps
Karri’s dad starts stone crabbing out of Aripeka. The company still carries his start date on every badge.
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Growing up
Rope, buoys and traps
Karri and her older sister grow up on the boat with their dad, cutting rope, burning buoys and stamping traps.
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Early 2000s
Mermaid Karri
Karri swims as a mermaid at Weeki Wachee Springs. Customers still call her Mermaid Karri, and she still signs off that way.
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The captain
Captain Matt takes the wheel
Matt Richardson, an eighth-generation Floridian, takes over running the boat. He and his crew still run it, on the #1 Provider.
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By the bridge
The market moves to the water
Our market opens at the water’s edge on Sunset Vista Drive, just before the bridge to Norfleet Bait & Tackle.
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Sept 2024
Helene
Hurricane Helene pushes about six feet of surge through the market. We lose the refrigerators, the coolers and the ice machine, reorder the next day, and open for the season.
“You got to just keep on moving forward.”
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Today
Captain and mermaid
Karri runs the market and Matt runs the boat, with the next generation growing up on the Gulf. Karri goes live on Facebook from the market, so you can see what’s in the case before you drive out.
